While stating the critical hypotheses around your product are already part of the early product discovery phases, it’s sometimes difficult to find the right format for executing against them. I ran into this situation just recently and decided to put together a straightforward hypothesis template which I want to share with you as a free resource.
How to use the Hypothesis Template
The hypothesis itself should be stated following the structure of what you want to build for whom and to achieve what kind of impact. A simple example would be:
We believe building a prominent “add contact” opportunity in the news stream for freshly registered users will achieve an increase of 10% WAU within this segment.
Afterwards, you have to define which qualitative or quantiataive experiments will help you to validate this hypothesis. Ideally, you can come up with an experiment which doesn’t involve your development team (hint: I’m talking about similar challenges at the 2017 Product Management Festival in Zurich).
For our example from above, one experiment could be sending out contact recommendation e-mails even earlier than originally planned to check whether the action of triggering more contact adds support our hypothesis.
Afterwards, we have to set a time constraint for our experiment(s) to run and define the target outcome at which we would consider the hypothesis to be validated.
30% Click Rate on provided contact recommendations and 50% of recipients become a WAU within 30 days.
The hypothesis template can be accompanied by the following tools. Either prior or past filling it out: