Last updated on March 31st, 2018 at 12:12 pm
While stating the critical hypotheses around your product are already part of the early product discovery phases, it’s sometimes difficult to find the right format for executing against them. I ran into this situation just recently and decided to put together a Hypothesis Template which I want to share with you as a free resource:
How to use the hypothesis template
The hypothesis itself should be stated following the structure of what you want to build for whom and to achieve what kind of impact. A simple example would be:
We believe creating a prominent “add contact” opportunity in the news stream for freshly registered users will achieve an increase of 10% WAU within this segment.
Afterward, you have to define which qualitative or quantitative experiments will help you to validate this hypothesis. Ideally, you can come up with a test which doesn’t involve your development team (hint: I’m talking about similar challenges at the 2017 Product Management Festival in Zurich).
For our example from above, one experiment could be sending out contact recommendation e-mails even earlier than initially planned to check whether the action of triggering more contact adds support our hypothesis.
Afterward, we have to set a time constraint for our experiment(s) to run and define the target outcome at which we would consider the hypothesis to be validated.
30% Click Rate on provided contact recommendations and 50% of recipients become a WAU within 30 days.
Complementary Hypothesis Template Tools
The following tools can accompany the hypothesis template. Either prior or past filling it out:
I’m curious to hear how the template works out for you. Let me know in the comments!