Ryan Singer talking about Jobs to be done

Jobs to be done

I recently stumbled over the “jobs to be done” framework through one of the latest episodes of The Rocketship podcast.

Joelle, Michael and Matt had Ryan Singer from Basecamp as a guest and he talked briefly about how they apply the framework there.

One quote from the related article on Signal v. Noise really got stuck in my head and is an awesome companion when thinking about your next product or feature:

Identifying with a product category is outsourcing your strategy to the past.