5 A/B Split Testing Mistakes Product Managers are responsible for

A/B Split Testing is the most powerful tool of a product manager for getting from gut feeling and HiPPO driven product decisions to actual progress based on measurable outcomes. But while it’s comparably easy to asses a tool and implement your first testing setup, there are a couple of meta mistakes I see being made from … Continue reading “5 A/B Split Testing Mistakes Product Managers are responsible for”

Frequently asked product questions when building native mobile apps

Since last week’s column was the first with real ‘hands-on’ advice, I recognized that a lot of you out there are battling with quite some operational questions around building native mobile apps. Based on the feedback I received, I wanted to answer some of your more popular questions directly in this week’s newsletter. Again, I hope … Continue reading “Frequently asked product questions when building native mobile apps”